Improving the Search Presence for one of New Zealand's most popular ink & toner suppliers.

BrandPost is enjoying their organic traffic growth from our SEO services.

The Challenge

BrandPost has been providing New Zealanders with ink and toner supplies for over 20 years, delivering thousands of orders to Kiwis every day.

After releasing their new website, BrandPost was looking for how they could optimise their website to increase organic traffic through Google, and reached out to KiwiSprout.

The Process

Before we started optimising their website for SEO, we first researched their current performance and put together an action plan. Our plan of action covered a 6-month sprint of activities designed to identify and action improvements across their entire website, including their range of products and collections.

As part of our 6-month SEO sprint, we audited and optimised their website content, user experience, link authority and technical elements to ensure optimal positioning for their key search terms. As part of optimising link authority, we collaborated with a variety of reputable websites to get them to link back to BrandPost's website, improving the website’s authority and ranking.

During our 6-month SEO sprint, we also tracked the website's ranking and traffic to monitor our key performance indicators. At the end of the sprint, we created a set of guidelines for future content, collections, and products to make sure the website stays optimised.

The Results

After our 6-month SEO sprint, BrandPost achieved an average monthly increase in traffic of 168%, resulting in more sales and customer reach, an outcome we are very happy with.