Indie Home Collective is an Auckland based homeware and furniture store best known for their carefully curated collection, including international homeware brands and modern interior pieces that are sold both online and at their physical store.
Indie Home Collective wanted to turn their online store into an independent revenue stream, instead of a supplement to their physical store. To do this, they needed a new website that could continue to be adapted to stay up to date with the latest digital marketing trends.
The goal for this redevelopment was to improve the overall conversion rate of website visitors into customers, increasing total revenue for their online store. While updating the website to implement modern web design practices was a priority, Indie Home Collective also wanted to make sure that their original brand feel that their customers love was carried across to the new website.
KiwiSprout was engaged for increasing visibility and improving revenue for the online store. As part of this, their old website built in ExpressionEngine was redeveloped in Shopify to bring it to a modern standard where the latest digital marketing strategies could be easily tested and integrated into the website.
The original look and feel of the website was maintained, but completely redeveloped for a new platform with best practices implemented throughout the entire site to ensure it’s ability to be adapted easily for future digital marketing strategies.
The new website also had to integrate with their existing systems including their inventory management and POS system Vend.
Alongside this development, new features were implemented including integration of lay buy solutions, improved store navigation and customer account management.
The website has been successfully redeveloped in Shopify and their branding was successfully maintained in the rebuild. As part of the rebuild new website features and marketing strategies were successfully implemented to improve the conversion rate and user experience of the website. Learn more about how we can help you build your new Shopify website.