Improving the Search Presence of New Zealand's Fastest Growing Fitness Franchise.


Flex Fitness is enjoying a 267% increase in total views for their gyms from our local SEO strategy.

The Challenge

Flex Fitness is New Zealand’s fastest growing fitness franchise with a focus on consistently providing the most relevant exercise, nutrition and fitness education systems to their members.

Flex Fitness reached out to KiwiSprout to improve the search presence for their gym clubs. Improving search presence for gyms requires a good understanding of local SEO, as well as a strong contextual understanding of the area to beat the competition. With over 20 clubs spread across New Zealand, we knew it was a big undertaking and gladly took on the challenge.

The Process

Before we started optimising their website for SEO, we first researched their current performance and put together an action plan. Our plan of action covered a 6-month sprint of activities designed to identify and action improvements to the search appearance of their clubs.

Each club had a dedicated page on their website and a Google My Business listing. These two areas were our main focus to improve. Local SEO was a big factor that we put a lot of attention into, as we knew that appearing in local searches, such as “Hamilton Gym”, “24 Hour Gym Riccarton”, and “gyms near me” was a big priority that would yield great results.

The Results

After our 6-month SEO sprint, the total amount of views for the clubs in Google My Business increased by 267%, with an average increase of 416% for club views on Google Maps. Generating an additional 347,000 views a month to their gyms has left us very happy with the results.

Project Details

Date Published: 05/03/20Client: Flex FitnessLink:

Services Provided


Technologies Used

Google AnalyticsGoogle Search ConsoleGoogle My Business