Advertising With New Zealand’s #1 Board Game Store

Ecommerce Advertising

The Challenge

Game Kings is New Zealand’s favourite supplier of board, card & party games with a following of over 25,000 people across social media and hundreds of stocked games.

Game Kings reached out to us to handle their advertising because they knew Shopify and ecommerce advertising was our specialty. 

The Process

Planning & Research

The metric Conversion Value/Cost is the amount of money you get back in sales from $1 in ad spend. Typically, most stores will want at least a $2.50 Conversion Value/Cost to “break even” on advertising, historically Game Kings sat at around a $3.50 conversion value/cost, but we knew we could do even better.

Early on we identified their existing approach to advertising did not utilize the latest formats, such as Google Shopping, so we created a plan to bring them up to speed.

Campaign Implementation

Game Kings was happy with all of our suggestions, and we were ready to begin implementing our campaign.

We implemented multiple campaigns for Game Kings, our most prominent one being our Google Shopping campaign. To ensure the Google Shopping campaign would run successfully, we also optimized their product data by making sure each product had optimal content & photography, as well as user reviews for strong social proof.

Ongoing Optimisation

As we continue to grow their advertising, we continued to optimise their performance as well as run additional campaigns for goals outside of store sales, such as their product launch Kickstarter which was fully backed in 4 hours, featured in local news, and reached 953% of their funding goal.

The Results

We started with a Conversion Value/Cost of $3.50 and have now achieved a Conversion Value/Cost of $18.30, a 423% increase on their original performance.

We couldn’t be more happy with the results, and we’re excited to continue achieving great results for Game Kings and our other clients.

Project Details

Client: Game KingsLink: gamekings.co.nz

Technologies Used

Google AdsGoogle AnalyticsShopify