- What is SEO, and how can it help my business in Hamilton?
- How do we help Hamilton businesses with SEO?
- What makes us experts at SEO in Hamilton?
- Case Study: Local SEO for New Zealand Gyms
- What local Hamilton businesses have we worked with?
- How do you target people in Hamilton with SEO?
- Case Study: SEO for Products
- How do you increase organic traffic for Hamilton businesses?
- Our blogging strategy for Hamilton SEO
What is SEO, and how can it help my business in Hamilton?
SEO stands for “Search Engine Optimisation”, and it is the process of improving your visibility in organic search results, such as on Google, to increase the amount of traffic that comes to your website. SEO is important for Hamilton businesses because more traffic equates to more sales, leads, or other valuable actions people take on your website.
How do we help Hamilton businesses with SEO?
KiwiSprout uses SEO to grow traffic and leads for Hamilton businesses. We work with Hamilton businesses to audit their current SEO performance, identify opportunities to increase their organic traffic, then design, measure, and implement a full SEO strategy that generates results.
What makes us experts at SEO in Hamilton?
Our team has worked with Hamilton businesses of all varieties on SEO for years now, and we know what the latest strategies and trends are to help you stand out from your competitors. We have analyzed, researched and tested the exact process of utilising SEO for Hamilton businesses to create a unique strategy for the area that leverages local factors like context and search activity.
Combined with our team’s shared experience in SEO for a wide range of industries for Hamilton including real estate, retail, and fitness, we are the natural choice when it comes to SEO for Hamilton businesses.
Local SEO for New Zealand Gyms
Flex Fitness is New Zealand’s fastest growing fitness franchise with a focus on consistently providing the most relevant exercise, nutrition and fitness education systems to their members.
Flex Fitness reached out to KiwiSprout to improve the search presence for their gym clubs. Learn how our local SEO strategy increased total views for their gym clubs by 267%.
How do you target people in Hamilton with SEO?
The best way to target people in Hamilton is by using local SEO techniques. Local SEO enables optimising your SEO for a local audience, and includes making changes like:
- Rewriting your content to be more geared towards Hamilton, which can include adding context like suburbs, other Hamilton businesses or Hamilton landmarks like the Waikato River.
- Making sure your business name, address, and phone number appears on each page. Typically, this will be placed in the footer. You also want to make sure these details match for everywhere they appear on the internet, such as local directories and social media.
- Making a Google My Business (GMB) listing for your business, and make sure that’s optimised, we go over that in more detail below.
- Making sure your business is also listed in local directories, as well as Bing Places and Apple Maps.
- Getting local Hamilton websites and/or businesses to link back to your website.
- Earning business reviews on platforms like Google, Facebook, Yellow Pages, Trip Advisor (if applicable), and Yelp.
SEO for Products
BrandPost has been providing New Zealanders with ink and toner supplies for over 20 years, delivering thousands of orders to Kiwis every day.
After releasing their new website, BrandPost was looking for how they could optimise their website to increase organic traffic through Google, and reached out to KiwiSprout. Learn how we designed a 6-month SEO sprint that increased average monthly traffic by 168%.
How do you increase organic traffic for Hamilton businesses?
The 3 main areas you increase organic traffic for Hamilton businesses are: competitive landing pages, Google My Business (GMB), and regular content.
Competitive landing pages
Landing pages are the point of entry, or first web page the user sees, when they click on a link to your website or a search result in a search engine like Google. When we talk about landing pages, the focus is on typically your high-value website pages that you would like to appear for competitive search terms, for example:
- If your business was interior design, you may have your homepage focused on appearing for the search term “Hamilton Interior Design”.
- If your business was real estate, you may have a page specifically for houses in Rototuna, which would be focused on a search term like “Houses in Rototuna”.
Competitive landing pages can increase traffic for Hamilton businesses because, if done correctly, these landing pages can help you appear for your most competitive keywords, which also will give you high-value organic traffic. In a landscape where hundreds of Hamilton businesses, and likely other New Zealand businesses too, are competing to appear for the same search terms, appearing on the first spot or even the first page for your search term requires time and effort.
To make your landing pages more competitive to net the organic traffic you want, you need to make changes like:
- Update your content: Typically we need to both reword the existing content on landing pages and increase the total amount of content on the page. The more content you have, the more there is for search engines like Google to crawl, but this needs to be valuable content, otherwise you are wasting your time. When we reword the content, this is typically to better integrate the key search term for the landing page, such as adding more mentions of “Hamilton Interior Design” to the page if that is the key search term, in a way that remains natural and easy to read.
- Improve your user experience: A slow website, or a website that is difficult to use, will always struggle to perform well. Look at ways you can make your website load faster or provide a better experience when using it, and if your website is not already mobile responsive, that should be your top priority.
- Net more links: A good link back to your website increases your authority and reputation in the eyes of Google, as well as increasing your amount of referral traffic your website gets. The best kind of links are from other Hamilton businesses, because that shows Google that you’re a local authority for Hamilton, making you appear higher in local searches.
These are just a few ways you can make your landing pages more competitive to increase organic traffic. A specific strategy would depend on the context of your industry, target audience, and other factors.
Google My Business (GMB)
Google My Business, or GMB, has become incredibly important to get right for Hamilton businesses. GMB is a business listing that shows your company information on Google Maps, as well as now in other places, like directly inside the Google search results. If your business focuses mainly on a Hamilton audience, GMB is important because localised searches will typically show GMB listings near the top of the page of search results, jumping the queue on normal search results.
For example, here is what it looks like when I search for “Hamilton Interior Design”
And if I’m in Hamilton and searching for “mechanics near me”, the first thing you see in the search results is a map of Hamilton mechanics:
A good GMB listing can also be suggested by voice search, for example, if I was to say “Okay Google, where is a cafe near me”, it will look at the GMB listings and deliver the best matches based on the quality of the GMB listing and proximity to me.
For these reasons, optimising your GMB listing is critical to increasing organic traffic. The first step is to create your GMB listing if you have not already, but a few ways you can optimise your listing is:
- Accurate information: Make sure to fill out all the details that you can on your listing, an incomplete listing will struggle to appear. On a similar note, make sure your business information, such as name, address, and phone number, is the same on your website as well as anywhere else your business information appears.
- Ask for reviews: Asking your customers or clients to leave you a review on Google is great for SEO, and will increase the visibility of your GMB listing.
- Make regular posts: In GMB, you have the option to post small updates, news, changes, or events. When you make these posts, they appear on your GMB listing, and also improves the visibility of your listing.
Typically regular content for websites involves regularly releasing new blog posts, but it could also be other content like new products, new product collections, property listings, releasing podcasts, or other forms of media.
Regular content gives people on your website more to engage with, which broadens the reasons why they would visit your website, and increase the duration of their stay. One advantage or regular content is that for each new valuable page you create, that’s a new page that can appear in the search results, increasing your organic traffic.
We will go over a blogging strategy suited to Hamilton businesses below, but here are a few key tips when producing regular content:
- Make sure it’s high quality: Low quality content hurts your website and wastes your time, for blog posts, they should always be at least 300 words.
Give it time: Often people give up on blogging much too early, typically you need around 125 good blog posts to start seeing strong gains in organic traffic, as well as at least 6 months for your content to establish a good position in Google’s search results.
Our blogging strategy for Hamilton SEO
Creating a blogging strategy that effectively nets traffic for Hamilton businesses will depend on factors such as their industry, branding, and target market, but our blogging strategy for Hamilton SEO has some common factors you can apply for your business.
Winning featured snippets
The main goal of blogging post-2020, if you want to net organic traffic, is winning featured snippets. Featured snippets are short snippets of texts or images taken from your web page that typically show near the top of the page. The reason why you want your content to appear as a featured snippet is because it “jumps the queue” in organic search results. Featured snippets typically appear near or all the way at the top, in front of normal search results, and have a higher proportion of people that click on them.
The three main featured snippets you want to appear for are paragraph snippets, list snippets, and “people also ask” snippets.
Paragraph snippets are the most common, typically they have a larger amount of text than a normal search result would and a supporting image. This is a paragraph snippet from my search for “Is Hamilton a good place to live?”
List snippets have a similar appearance to paragraph snippets, but are instead a bulleted or numbered list of items. Typically, list snippets show for content that follows a step by step guide, or when you’re listing information. Here is an example of a list snippet from me searching for “Best suburbs in Hamilton”
People also ask snippets
At the time of writing this, the “people also ask” (PAA) snippets are very new but proving to be very beneficial for businesses. When people put a question into Google, such as “Where should I live in Hamilton?”, the PAA snippet shows other related questions. Here is an example from the previous search query:
How can I win featured snippets?
The most simple way to win featured snippets is to model your content around questions which you will directly answer. To do this, consider the following way to format your blog posts:
- Create an introduction paragraph that frames and restates the question, usually this is around 50-150 words.
- Then, write a paragraph in bold immediately after your introduction that directly answers your question. Your direct answer should typically be around 100-200 words.
- Think about follow up or related questions someone might have, then make 3-5 headings that ask these questions then directly answer them in normal text. These answers should be around 100-200 words each.
- Your entire blog post should ideally be at least 500 words long, most are around 500-1000 words total.
We have found that this is the best way to signal to Google that, for a given question, we have an answer they can show as a featured snippet.
What should I write about?
You should choose topics closely related to your business, your products, or the services you provide. Think about questions people typically ask you, and start with blog posts built around those questions.
How often should I write?
How much you should write will depend on your schedule, but typically we recommend doing at least 2 blog posts a week to really accumulate organic traffic from blogging. Typically, you need around 125 good blog posts to start seeing strong gains in organic traffic, as well as at least 6 months for your content to establish a good position in Google’s search results. To reach the 125 blog post threshold, you may consider initially writing up to 6 blog posts a week to reach that total faster, then go back down to around 2 once you are in “maintenance mode”.