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Shopify Flow automates your routine tasks to boost productivity. Choose from a range of useful templates, or create your own custom automations tailored to your business. Automations have three key components:

• Triggers:Determine when this automation will run, such as when a customer makes an order, or leaves a review.
• Conditions:Dictate whether your automation should continue, or run different actions depending on factors like order attributes or customer details.
• Actions:Make something happen, this can be tagging a customer, sending an email, updating a spreadsheet, and many other potential tasks. Shopify Flow integrates with many apps in your Shopify ecosystem or external integrations to provide a huge range of possible automations.

Opportunity: Limited & Out of Stock

Set up automations when stock falls below a certain level, such as:

• Sending an internal reminder email.
• Tag low stock products, and use the tag to show them as low stock on the storefront, increasing customer urgency.
• Automatically unpublish products when they go out of stock, keeping your collections decluttered.

Opportunity: Create marketable customer segments

Segment or directly market to your customers based on factors like customer behaviour, location, and order history.

For example, to market to your "brand advocates", this can be done creating a flow that tags the customer when they leave a positive review in Loox, then using your customer tag to segment and target your positive reviewers in email or other marketing.

Opportunity: Automate your order & fulfilment process

Do you need to run checks, or carry out a regular set of tasks for certain orders? Set up a Shopify Flow to automate your regular operations, such as:

• Get notified for unusually large or suspicious orders.
• Deduct inventory from standalone products when brought in a bundle.
• Tag orders paid with gift cards or that used certain discounts.
• Filter, transform, and export order data into a spreadsheet.

Shopify Functions are used to create personalised experiences for your customers at the checkout and cart stage. Based on the factors your determine, you can modify the customer's cart & checkout such as:

• Manipulate the price of items or the entire order.
• Remove or adjust shipping costs & options.
• Select a default payment method.
• Disable discounts on a particular order.

Opportunity: Incentivise first time customers

With Shopify Functions, you can provide a discount to first-time customers only, increasing your rate of new customer acquisition.

Opportunity: Volume based discounts

Set up flexible tiered pricing, display bulk discounts, and offer bulk pricing using Shopify Functions.

Opportunity: Free gift

Reward customers with a free gift at the checkout, which could be triggered by incentives such as reaching a certain spend threshold, or for their 1 year customer anniversary.

Opportunity: Free Shipping

Offer free or discounted shipping to your VIP customers only at checkout.

Shopify Launchpad

Launchpad is an ecommerce scheduling tool for putting your major events on autopilot. Use Launchpad to automate your flash sales, brand drops, inventory restocks, and more.

No more 2am swap-overs while the customers are sleeping, schedule a start and (optionally) an end date for your event, then let Launchpad do the hard work, including changes like:

• Publishing a new theme live, then changing it back at your end date. This is great for events where you need to change the homepage.
• Discount products or collections, then change them back at your end date.
• Publish products.
• Set up specific Shopify Functions to run during your event, such as for a "Buy one get one free" (BOGO) promotion.

Launchpad is an ecommerce scheduling tool for putting your major events on autopilot. Use Launchpad to automate your flash sales, brand drops, inventory restocks, and more.

No more 2am swap-overs while the customers are sleeping, schedule a start and (optionally) an end date for your event, then let Launchpad do the hard work, including changes like:

• Publishing a new theme live, then changing it back at your end date. This is great for events where you need to change the homepage.
• Discount products or collections, then change them back at your end date.
• Publish products.
• Set up specific Shopify Scripts to run during your event, such as for a "Buy one get one free" (BOGO) promotion.

Headless commerce separates the brains from the brawn, using a platform like Shopify Plus as the backend and using a seperate platform for the frontend, such as GatsbyJS or React Native. Why would you want that? Here's a few reasons:

• By decoupling your storefront and backend systems, you have greater ownership over the site architecture with full creative control, allowing you to create complex, unique, and innovative storefront experiences.
• Connect multiple customer-facing experiences to the same backend, allowing you to feature your store on the web, as a mobile app, on an IoT enabled device, and anywhere else you can connect to.
• Aggregate data from multiple sources. Do you want to use Shopify for inventory & orders, but a different solution for content management? Headless Commerce makes it easy.
• Headless Commerce creates incredibly fast, high performant storefronts.

Learn more about Headless Commerce.

Wholesale & Expansion Stores

Give your buyers access to a separate, password-protected business-to-business (B2B) store. With all the features you need such as:

• Minimum and maximum order quantities.
• Sync customers, orders, and inventory into one admin.
• Set fixed, percentage off, or volume based pricing for your wholesale products.
• Quickly import wholesale price lists for faster pricing management for large catalogs.

For expanding your B2C offering, Shopify Plus allows you to create 9 additional expansion stores to grow your business internationally. Take your .co.nz website targeting New Zealand, and quickly launch a .com.au counterpart for the Australian market.

With the Shopify organisation admin available in Shopify Plus, you can manage your stores at an organisational level, allowing you to quickly access your stores and view aggregated analytics.

Shopify Plus gives you access to exclusive APIs, including:

• Gift Card API:Create and manage gift cards, which can be used by customers as an alternative payment method at the checkout.
• Multipass API: The multipass API allows you to manage the authentication of your customers across multiple applications, without the need to synchronise any customer databases.
• User API: Retrieve and list information about your staff accounts.

Additionally, Shopify Plus gives you double the rate limits, which is beneficial for stores with high or unpredictable API request volumes.

Opportunity: Single Sign On (SSO) with Multipass

Let's assume you already have an existing system in place outside of Shopify ecosystem, such as a recipe site or online forum, and you want to let people use their existing accounts on your Shopify store, how do you do that?

With the Multipass API, you can log your existing customers into Shopify with the same account they use for your existing system, providing a seamless transition between your platforms, and leveraging your customer profile data between systems.

Opportunity: Manage permissions in custom applications

Imagine you have a custom Shopify application that you only want select staff members to have access to, or limit staff members to certain actions within the custom app, how can this be done? With the User API, you can get the details of the staff member currently logged in, and use that to conditionally control access to your custom application.