How to use Cialdini’s Influence Factors in your Website
Robert Cialdini’s Six Influence factors are often credited as the theoretical foundations of persuasion. His theory of influence in “Influence: The Psychology of Persuasion” is based on his three years of undercover experience in various sectors of professional persuasion including telemarketing firms, car dealerships and fund-raising organisations. From this, he developed the six principles that are used as the basis of many modern sales techniques.